Hailey Bieber is an American model, entrepreneur, beauty-industry executive, and social media personality best known for her international modeling career and for founding Rhode, the skincare and beauty brand that became one of the most successful celebrity-founded beauty companies of the 2020s. In 2026, Hailey Bieber net worth is estimated at approximately $300 million, with her wealth primarily connected to Rhode, modeling, fashion and beauty campaigns, brand partnerships, and her long-standing influence in the fashion and beauty industries. Celebrity Net Worth currently lists her estimated fortune at $300 million.
Quick Facts About Hailey Bieber
| Category | Details |
| Full Name | Hailey Rhode Bieber |
| Birth Name | Hailey Rhode Baldwin |
| Born | November 22, 1996 |
| Age | 29 |
| Birthplace | Tucson, Arizona, United States |
| Nationality | American |
| Profession | Model, Entrepreneur, Beauty Executive, Media Personality |
| Best Known For | Modeling, Rhode, Fashion & Beauty Influence |
| Estimated Net Worth | $300 million |
| Estimated Height | 5’8″ / 173 cm |
| Estimated Measurements | Approximately 32-24-34 inches |
| Eye Color | Brown |
| Hair Color | Blonde |
| Marital Status | Married |
| Husband | Justin Bieber |
| Beauty Brand | Rhode |
| Rhode Role | Founder, Chief Creative Officer and Head of Innovation |
IMG Models officially lists Hailey at 5 feet 8 inches (173 cm). Model profiles have historically listed her measurements around 32-24-34 inches, making those figures reasonable estimates for celebrity-profile purposes rather than current independently measured statistics.
Hailey Bieber Net Worth in 2026
Hailey Bieber net worth is estimated at approximately $300 million in 2026.
The biggest development behind this estimate is Rhode, the beauty company Hailey founded in 2022 with Lauren and Michael Ratner. The brand grew rapidly and ultimately became valuable enough for publicly traded e.l.f. Beauty to acquire it in a transaction valued at up to $1 billion.
However, the $1 billion Rhode headline needs context.
e.l.f. Beauty’s agreement provided for $800 million at closing, consisting of $600 million in cash and $200 million in e.l.f. Beauty stock. A further $200 million earnout could be paid depending on Rhode’s performance during the following three years.
That means the transaction value and Hailey’s personal net worth are two different things.
Hailey was one of Rhode’s founders, but the company also had other founders and outside investors. Because her exact ownership percentage was not publicly disclosed, the precise amount she personally received from the acquisition cannot be calculated from the transaction headline alone. Forbes reported that she could potentially receive a nine-figure amount depending on her ownership stake.
For that reason, the $300 million figure is best understood as the leading published estimate for Hailey Bieber’s net worth, rather than a publicly audited personal balance sheet. Celebrity Net Worth lists the same $300 million estimate in its July 2026 update.
What Really Drives Hailey Bieber’s Wealth?
The major components behind Hailey Bieber net worth include:
- Rhode and the value created through its acquisition
- Professional modeling
- Fashion campaigns
- Beauty campaigns
- Brand partnerships
- Social-media influence
- Television and media appearances
- Long-term commercial relationships with fashion and beauty companies
Rhode is clearly the most important financial development in her recent career.
How Hailey Bieber Makes Money
Rhode Beauty
Rhode is the central piece of Hailey Bieber’s modern business career.
Launched in 2022, the brand focused on streamlined skincare and beauty products and quickly developed a strong following among younger consumers. Its growth demonstrated how Hailey could convert her personal beauty influence into a scalable consumer business.
By March 31, 2025, Rhode had generated $212 million in trailing 12-month net sales, according to e.l.f. Beauty’s acquisition announcement. The $800 million closing price represented approximately 3.8 times Rhode’s trailing 12-month net sales.
That performance helps explain why Rhode became such a major contributor to discussions surrounding Hailey Bieber net worth.
Rhode Acquisition
In May 2025, e.l.f. Beauty announced its agreement to acquire Rhode for up to $1 billion.
The transaction consisted of:
- $600 million in cash
- $200 million in e.l.f. Beauty stock
- Up to $200 million in additional earnout consideration
The acquisition was completed on August 5, 2025.
The transaction transformed Rhode from a privately held celebrity-founded brand into part of a major publicly traded beauty company.
Modeling
Modeling remains an important foundation of Hailey’s wealth.
She began modeling professionally as a teenager and eventually signed with IMG Models. Her agency profile lists work for major fashion and beauty companies including Tommy Hilfiger, L’Oréal, YSL Beauty, Victoria’s Secret, Calvin Klein, Carolina Herrera and Guess.
She has also walked for designers including Elie Saab, Dolce & Gabbana, Tory Burch, Off-White, Missoni and Jeremy Scott.
This extensive fashion career helped establish the public recognition that later became valuable when she entered beauty entrepreneurship.
Fashion and Beauty Campaigns
Hailey has appeared in campaigns and advertising work for numerous international brands.
Her IMG profile identifies campaigns involving Tommy Hilfiger, L’Oréal, Karl Lagerfeld, YSL Beauty, Victoria’s Secret, Calvin Klein, Carolina Herrera and Guess.
Exact annual earnings from individual campaigns are not publicly disclosed, so assigning a precise yearly endorsement income would be speculative.
Social Media
Social media has played an important role in Hailey’s commercial success.
Her enormous digital audience allowed her to influence beauty trends directly, helping turn products and aesthetics associated with her into commercially recognizable trends.
That audience was particularly valuable for Rhode because the company could leverage Hailey’s established relationship with consumers rather than building awareness entirely through traditional advertising.
IMG currently identifies Hailey as a social-media influencer with more than 50 million followers.
Who Is Hailey Bieber?
Hailey Rhode Bieber was born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona.
She is the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin. She grew up in a family connected to entertainment and performance, but developed her own professional identity through modeling.
Her early career eventually took her into international fashion, where she worked with major designers, photographers and brands.
Over time, Hailey expanded beyond modeling into television, digital media and business. Her biggest entrepreneurial move came in 2022 when she launched Rhode.
Today, she is best described not simply as a model but as a model, entrepreneur and beauty executive.
Early Life and Family
Hailey grew up around the entertainment industry.
Her father, Stephen Baldwin, is an actor and member of the Baldwin acting family. Her mother, Kennya Deodato Baldwin, is a graphic designer and the daughter of Brazilian musician Eumir Deodato.
Hailey also has an older sister, Alaia Baldwin, who has worked as a model.
She trained in ballet while growing up and developed an early interest in performance and fashion. Her professional direction eventually shifted toward modeling.
Her family background provided early exposure to entertainment, but her subsequent modeling career and entrepreneurial work became the foundation of her independent professional identity.
Hailey Bieber’s Modeling Career
Hailey began her professional modeling career while still a teenager.
Her early agency representation included Ford Models. She appeared in fashion publications and gradually moved into commercial campaigns and runway work.
Her career expanded considerably in 2016 when she signed with IMG Models.
That agency relationship placed her alongside an international roster of established fashion talent and helped increase her access to major designers and global campaigns.
IMG currently describes her as an established model and entrepreneur and lists extensive editorial, runway and advertising work.
Her modeling career is an important part of understanding Hailey Bieber net worth, because it created the public profile that later became a powerful business asset.
Rhode Changed Hailey Bieber’s Career
The launch of Rhode represented the biggest transformation in Hailey’s career.
Before Rhode, she was primarily known as a model, celebrity personality and beauty influencer.
After Rhode, she became a founder and business operator.
The brand’s growth was particularly impressive because it was not simply built around celebrity merchandise. Rhode developed a recognizable product strategy and consumer identity around skincare and beauty.
By 2025, Rhode had reached $212 million in trailing 12-month net sales. e.l.f. Beauty subsequently agreed to acquire it for $800 million at closing, with the possibility of another $200 million.
This is the single most important business event when analyzing Hailey Bieber net worth.
Hailey Bieber’s Role at Rhode Today
Hailey did not simply disappear from Rhode following the acquisition.
In 2026, she continues to be closely associated with the company as its founder, chief creative officer and head of innovation.
Fast Company reported in March 2026 that Hailey was continuing in the role of chief creative officer and head of innovation while Rhode expanded its international reach and product portfolio.
That continuing involvement gives her financial story an important second chapter: the acquisition monetized part of the company’s value while she continued contributing to its creative direction.
Major Career Achievements
Hailey Bieber’s most significant professional achievements include:
- Building an international modeling career.
- Signing with IMG Models.
- Appearing in major fashion publications.
- Working with major international fashion and beauty brands.
- Building a massive social-media audience.
- Launching Rhode in 2022.
- Growing Rhode to $212 million in trailing 12-month net sales by March 2025.
- Turning Rhode into a beauty company valued at up to $1 billion in its e.l.f. Beauty acquisition.
- Continuing to work with Rhode after the acquisition.
- Establishing herself as a beauty entrepreneur rather than remaining solely a fashion model.
These achievements help explain the progression of Hailey Bieber net worth from a modeling-centered financial profile to one heavily influenced by entrepreneurship.
Hailey Bieber Estimated Measurements
Hailey’s professional modeling profile provides the strongest available physical measurements.
| Measurement | Estimated Figure |
| Height | 5’8″ / 173 cm |
| Bust | Approximately 32 inches |
| Waist | Approximately 24 inches |
| Hips | Approximately 34 inches |
| Shoe Size | US 6 / UK 6 / EU 39 |
| Hair | Blonde |
| Eyes | Brown |
IMG Models officially lists her height at 5’8″ / 173 cm and shoe size at US 6. A separate model database lists approximately 32-24-34 measurements.
Because body measurements can change over time, these should be treated as estimated modeling-profile measurements, not permanent physical specifications.
Hailey Bieber Assets and Lifestyle
Hailey and Justin Bieber have been associated with several expensive properties and luxury purchases over the years.
However, a major distinction is necessary when discussing Hailey Bieber net worth: assets owned jointly by a married couple should not automatically be counted as Hailey’s individual assets.
Celebrity Net Worth has reported high-value real-estate transactions involving the couple, but those properties are part of their household financial story rather than reliable evidence of Hailey’s individual ownership.
The same principle applies to cars, jewelry, clothing and other luxury items.
The strongest evidence for Hailey’s current financial position comes from her professional career and Rhode’s business success rather than attempting to assign speculative values to every luxury item associated with her.
Hailey Bieber and Justin Bieber
Hailey Bieber married Canadian singer Justin Bieber in 2018.
Their relationship naturally leads to searches comparing their finances, but Hailey Bieber net worth and Justin Bieber’s net worth should be treated separately.
Marriage does not mean that one spouse’s estimated fortune can simply be added to the other’s personal net worth.
Justin has built his own wealth through music, touring, recordings, publishing, endorsements and other business activities, while Hailey’s recent wealth growth has been heavily connected to fashion, beauty and Rhode.
Therefore, any figure describing the couple’s combined wealth should be explicitly identified as a household or combined estimate rather than Hailey’s personal fortune.
Hailey Bieber Net Worth Growth
Reliable public information does not support a precise year-by-year personal net-worth table.
Instead, her financial development is better understood through major career stages:
| Period | Major Wealth Development |
| Early modeling years | Established professional modeling career |
| 2016 onward | Expanded international fashion and commercial work |
| 2018 onward | Increased global celebrity and social-media influence |
| 2022 | Founded Rhode |
| 2023–2024 | Rhode expanded its consumer and product presence |
| 2025 | Rhode reached $212M in trailing 12-month sales and was acquired by e.l.f. Beauty |
| 2026 | Continued role in Rhode alongside her wider fashion and beauty career |
The strongest acceleration in Hailey Bieber net worth came after the transition from influencer and model to founder of a scalable consumer brand.
Why Rhode Was So Valuable
Rhode’s success provides an important lesson in celebrity entrepreneurship.
Hailey already had three assets that many new beauty founders have to spend years developing:
- Global name recognition
- A large social-media audience
- Credibility within fashion and beauty
Rhode combined those advantages with a focused product strategy.
By March 2025, the company had $212 million in trailing 12-month net sales, making its eventual acquisition by e.l.f. Beauty a major strategic transaction rather than merely a celebrity endorsement deal.
That business success is the clearest explanation for why Hailey Bieber net worth is now estimated far above the figures published on older celebrity biography sites.
Did Hailey Bieber Become a Billionaire?
No.
The $1 billion headline associated with Rhode does not mean Hailey personally became a billionaire.
The transaction was worth up to $1 billion at the company level. The structure included $600 million in cash, $200 million in e.l.f. stock and a potential $200 million earnout. Rhode also had multiple founders and outside investors.
Forbes reported that Hailey could potentially receive a nine-figure amount depending on her ownership stake, but her exact stake was not publicly established.
That distinction is essential when discussing Hailey Bieber net worth.
Interesting Facts About Hailey Bieber
- Hailey’s birth name was Hailey Rhode Baldwin.
- Her middle name, Rhode, became the name of her beauty company.
- She was born on November 22, 1996.
- She is the daughter of actor Stephen Baldwin.
- She trained in ballet before becoming a professional model.
- She began modeling professionally as a teenager.
- She signed with IMG Models.
- She has appeared in international editions of major fashion magazines.
- She has worked with major fashion and beauty brands.
- She founded Rhode in 2022.
- Rhode generated $212 million in trailing 12-month net sales through March 2025.
- e.l.f. Beauty acquired Rhode in 2025 in a transaction worth up to $1 billion.
- Hailey remains closely involved with Rhode in 2026.
- IMG lists her height as 5’8″ / 173 cm.
FAQs About Hailey Bieber Net Worth
What is Hailey Bieber net worth in 2026?
Hailey Bieber net worth is estimated at approximately $300 million in 2026. The estimate reflects her modeling career, brand partnerships, social-media influence and the value created through Rhode.
How did Hailey Bieber make her money?
Hailey built her wealth through professional modeling, fashion and beauty campaigns, brand partnerships, social-media influence and entrepreneurship. Rhode has become the most significant business development in her career.
How much did Rhode sell for?
e.l.f. Beauty agreed to acquire Rhode for $800 million at closing, consisting of $600 million in cash and $200 million in stock, plus a potential $200 million earnout. The maximum transaction value is therefore approximately $1 billion.
Did Hailey Bieber personally get $1 billion from Rhode?
No. The $1 billion figure refers to the maximum value of the company acquisition. Hailey was one of several Rhode founders and the exact percentage of the company she owned was not publicly disclosed.
Is Hailey Bieber a billionaire?
No. There is no reliable basis for describing Hailey Bieber as a billionaire. The Rhode transaction was a company-level deal valued at up to $1 billion, not a $1 billion personal payout.
Does Hailey Bieber still work for Rhode?
Yes. Hailey continues to be involved with Rhode and serves as chief creative officer and head of innovation.
What was Rhode’s revenue before the sale?
Rhode generated $212 million in trailing 12-month net sales through March 31, 2025, according to e.l.f. Beauty’s acquisition announcement.
What is Hailey Bieber’s biggest source of wealth?
Rhode is the most important wealth-creation event in Hailey’s recent career. Her earlier modeling, fashion and beauty work helped establish the audience and commercial platform that supported her transition into entrepreneurship.
What brands has Hailey Bieber worked with?
Her modeling profile includes campaigns involving Tommy Hilfiger, L’Oréal, Karl Lagerfeld, YSL Beauty, Victoria’s Secret, Calvin Klein, Carolina Herrera and Guess.
How tall is Hailey Bieber?
Hailey Bieber is listed by IMG Models at 5 feet 8 inches, or 173 cm.
What are Hailey Bieber’s measurements?
Hailey Bieber’s commonly published modeling measurements are approximately 32-24-34 inches, although these figures can change and should be considered estimates. Models.com lists 32-inch bust, 24-inch waist and 34-inch hips.
Is Hailey Bieber’s net worth combined with Justin Bieber’s?
No. Hailey Bieber’s personal net worth should be kept separate from Justin Bieber’s personal wealth. A combined couple estimate would be a different financial measure.
Final Thoughts on Hailey Bieber Net Worth
The story behind Hailey Bieber net worth is no longer simply a story about a successful model married to a global pop star.
Her modeling career gave her international recognition, fashion credibility and a substantial commercial audience. Her social-media presence then gave her an unusually direct connection with beauty consumers. Rhode turned those advantages into an actual consumer business.
The most important milestone came in 2025, when e.l.f. Beauty acquired Rhode in a deal worth up to $1 billion. The transaction included $800 million at closing and a potential $200 million earnout, while Rhode had generated $212 million in trailing 12-month net sales.
That transaction explains why current estimates of Hailey Bieber net worth are dramatically higher than older figures published before Rhode’s rapid expansion.
For 2026, Hailey Bieber net worth is estimated at around $300 million, making her one of the most financially successful celebrity beauty entrepreneurs of her generation.
Her story also demonstrates an important distinction: the value of a company sold for $1 billion is not automatically the founder’s personal wealth. Ownership stakes, investors, transaction structure, taxes and other financial factors determine what an individual actually receives.
What makes Hailey’s career particularly notable is the progression from model → influencer → beauty founder → major beauty-company executive. Rhode’s acquisition may have marked the biggest financial milestone of her career so far, but her continued involvement with the brand means her business story is still developing.
✨ From the runway to entrepreneurship, Hailey Bieber has built a career that reaches far beyond modeling.
💄 Rhode transformed her beauty influence into a major consumer brand.
📈 And in 2026, her estimated $300 million fortune reflects the scale of that transformation.